Strategic plans are often viewed as only essential for a large business entity or a start-up business. In reality, they exist for all of those and more! A strategic plan is very useful if a business is planning a major event. The major event could be the start of a new product line; a sponsorship of a particular event; or the roll-out of a single product.
The components of strategic planning provide the process and structure for capturing essential elements of a major initiative. If your business is considering such an event, contact me to develop the strategic plan.